Our guess is that Eventbrite is doing something similar to take credit for 25% of traffic.

TicketSignup/RunSignup account for 33% of traffic Here are the Top 3 sources of traffic on our system in October:

Most websites use Google Analytics to track traffic. This is a bit of an educated guess on my part, but since we are in a similar business and we know how web traffic is capable of being measured, here are some numbers and analysis from the TicketSignup/RunSignup system. So we selfishly hope Eventbrite keeps going down this long term self-destructive path. There are plenty of customers who will begin to understand these impacts in the coming years and why they will move to TicketSignup for our free websites that they can control to only promote their own event, and to enjoy our free email, referral rewards, integrated ROI analytics, and more marketing tools that will help their events control their own destiny and success. Locking customers into long term contracts where they will have to buy the Eventbrite Ads product or be burried under events that do buy it.

Promoting events that use their Ads Product in their app and on their website – “have already doubled the available advertising surface area since the beginning of October with much opportunity ahead for expansion.”.

Overstating their impact on ticket sales stating repeatedly “Eventbrite-driven demand was once again roughly 25% of total ticket volume for the quarter”.

This blog digs into the details of how Eventbrite is: Eventbrite has had a history of overstating things a bit too much.

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